The date above is a pretty good date if you live in Japan. That is the date that Evangelion 3.33 You Can(not) Redo gets released in Japan on Blu-ray and DVD. Boy do I want to see this, but I'll be waiting for awhile longer...
Still, it is pretty darn cool that the discs will be released as it is a step closer to a release in North America (glass is half full point of view). On the Japanese release, there is the 10 minute long "Giant God Warrior Appears in Tokyo" short. This live-action tokusatsu short was created by Anno and Studio Ghibli for a way cool museum exhibit I blogged about previously here, and it screened with Evangelion: 3.0 in the theaters. I would be very interested to see if it gets released here too!
The Sega Arcades have special prizes and have promotional decorations up. Lawson is offering to sell you an exclusive clear file if you buy select items. The Evangelion Store has special clothes and a special line of tights that look pretty cool with the designs on them. The tights are called "Shibuya Harajuku Eva Project 02 w/ Evangelion x AvantGarde Tights." Check out the links below for the awesome consumerist goodies to buy with your hard earned money!
To see all of the cool merchandise, check out the really good Crunchyroll link below.