Kit Kats - Tokyo Intro: Experience #21 of 55


It is interesting that a British chocolate bar is now a Japanese phenomenon that the world is envious of.  Kit Kats became popular in Japan because their name sounded similar to kitto katsu, a Japanese phrase meaning you will surely win.  They are also associated with being lucky when studying for exams.

Peach Mint
The Ruby Kit Kat, mixed with berries and almonds.  The ruby chocolate is suppose to be tart and sweet more like berries, so it is a good combination.
Nestle in Japan has produced over 300 flavors of Kit Kat for the local market, with most of them being seasonal or limited edition.  The matcha-green tea Kit Kats are the most famous out of all of these.  While different kinds of Kit Kats are now showing up in North America, including green tea – the varieties in Japan do taste different.  In 2019, Nestle was also making ruby chocolate for Kit Kats from "ruby cocao beans", which is a fourth type of chocolate, different from white, dark chocolate, and milk chocolate.  Ruby chocolate is bright pink in color.

Matcha Green Tea Chocolate - this is much less sweeter and more intense on the green tea than what you can buy in North America now.

Japan now has specialty stores that sell deluxe editions of Kit Kat with flavors you cannot get anywhere else.  

These Kit Kat Chocolatory stores are in:

  • Takashimaya Times Square depachika next to Shinjuku Station
  • Seibu Ikebukuro depachika at Ikebukuro Station
  • Daimaru depachika next to Tokyo Station
  • Ginza stand-alone store
  • Shibuya in Miyashita Park shopping center where you can make your own custom Kit Kat

Good places to buy other varieties of Kit Kats are the Mega Don Quijote in Shibuya, Niki no Kashi in Ueno, and Shokoku Gotochi in the basement mall of Tokyo Station.

Quest For Japanese Kit Kats in Tokyo (Kit Kat Chocolatory in Ikebukuro Too!)

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